01 — Diagnostic
We earn the brief before we write code.
Two weeks. Interviews, shadowing, data audit. You leave with a written diagnosis of where leverage actually lives — even if you don't hire us to build it.
Whittle Thacker DigitalWhittle Thacker DigitalA studio with a singular focus: websites that drive real revenue, and AI built where it actually fits inside the systems you already run. No account managers. No middle layer. You work directly with the two founders building it.
WT Digital is Charlie Whittle and Max Thacker — two childhood friends who started the studio in March 2026 because we're both deep in AI and wanted to build a business around it. The name is ours: Whittle, Thacker.
We work directly with owners and operators. No account managers, no middle layer. Both founders are on every engagement — judgment on every decision, from the brief to the build.
I lead client relationships and the AI side of the studio. Before WT Digital I built a golf startup from the ground up, and I've put AI agents and scheduled automation to work inside my own day-to-day — so I know the difference between AI that earns its place and AI that just demos well.
My job on every engagement is the brief: figuring out what's actually worth building before we write a line of it.
I bring a formal background in computer science and software development, plus the financial discipline to build things that actually work — and last. I co-led the development of VarsityGolf.org, a marketplace that gained real users quickly, and delivered a campaign website for a local judge built to perform exactly when it mattered most.
Across web development, automation, and AI consulting, my focus is simple: turn complex technology into practical, profitable results for our clients.
Most AI projects fail not because the tech is wrong, but because the brief is. We start from the operating model — what people actually do day to day — and only then propose a system.
Custom agents, integrated workflows, web platforms purpose-built for your operation. Each engagement ships a system you can hand to a new hire and have it run on day one.
Our retainers exist because automation breaks, models change, and businesses move. We stay close so the system you bought last quarter is still pulling its weight next year.
Two weeks. Interviews, shadowing, data audit. You leave with a written diagnosis of where leverage actually lives — even if you don't hire us to build it.
We write the system before we wire it. Models, data flows, evals, and human handoffs — sketched on paper, then in spec, then in code. You sign off at every gate.
Tight loops. We ship a working slice every week, in your environment, with the people who'll use it in the room. By week six, the system is live.
A retainer for the long tail — model migrations, prompt drift, new integrations, quarterly reviews. The system you bought keeps earning, year after year.
